Electronic cigarettes


session 2019-2020
priority Standard
Author Rubio
position Support
Letter View Letter

For each new electronic cigarette manufactured for sale in  CA  after April 1, 2020, would require the manufacturer to submit the written physical description and photograph of the electronic cigarette to the department within 30 days of making the electronic cigarette available for sale. Would require the state  to post the description and photograph of each electronic cigarette on its internet website, and to conduct a public outreach campaign to notify school districts, charter schools, and parent organizations of that posting. Would authorize a fee on manufacturers of electronic cigarettes sold in the state for each electronic cigarette manufactured, in an amount to cover the reasonable costs to the department to comply with the requirements of the bill. Would take effect immediately as an urgency statute.

Last Action:

10/13/19 Vetoed by the Governor.
Governor’s Veto Message
To the Members of the California State Senate:

I am returning Senate Bill 538 without my signature.

This bill would require electronic cigarette (e-cigarette) manufacturers to submit a written physical description and photograph of each type of e-cigarette sold in California to the California Department of Public Health (CDPH) for posting on its website.

SB 538’s goal of reducing e-cigarette use by California’s youth is an important one. My administration is confronting the public health crisis from the increasing use and dangers associated with e-cigarettes, including how best to increase enforcement of e-cigarette requirements, and launching a digital and social media campaign aimed at educating youth, young adults, and parents about the health risks of vaping nicotine and cannabis products. I have also called on the Legislature to pass legislation banning flavored vaping products in the upcoming year.

SB 538 does not provide an enforcement mechanism to ensure compliance from manufacturers, many of which are located out-of-state or overseas. While the bill authorizes CDPH to collect a fee from manufacturers of e-cigarettes sold in the state to pay for the costs of implementing this legislation, the fees collected may not be sufficient to fund the program, creating General Fund cost pressures.

Gavin Newsom